The first trailer for the erotic film Fifty Shades of Grey has racked up a stunning 36.4 million views in under a week since its release on July 24, according to technology firm Zefr , The Hollywood Reporter reports.
Fifty Shades had the best opening week for any trailer in 2014 and smashed the record of previous holder Teenage Mutant Ninja Turtles which released its first footage at the end of March, scoring 31 million views. Godzilla and Transformers: Age of Extinction have also had impressive debuts, both with 26.3 million hits in their opening weeks.
It bodes pretty well for the much-anticipated film’s release next year. Transformers grossed a whopping £569.5m worldwide when it was released in June, while Godzilla has collected £294m.