It’s no secret that most SEO strategies that used to work a few years ago get little or no results since the latest Google algorithm updates. What does Google want? Should you focus solely on social media?
According to Internet marketing experts, Google’s search results favor brands. If you want to get top rankings, you need to establish your brand.
Start by publishing quality content on your site or blog. Stay active on the major social networks and connect with your audience. Create and promote your own products to increase brand awareness and expand your reach.
Building a powerful brand takes time and money, but it’s well worth the effort.
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Develop quality links
Marketers can build brand awareness by obtaining quality links. Guest posting, article submission, and press release distribution are some of the best ways to obtain links from highly relevant sites.
To get started, look for authoritative sites and blogs in your niche. The ones you choose should be relevant to your audience and provide excellent value. Focus on websites that your prospects are actually reading.
Approach the owners of those sites and offer to write guest posts for them. Provide fresh content that has not been published before. Always ask yourself: “How can readers benefit from this?”
Every time you publish guest posts, you’ll receive an author box where you can insert a short bio with a link to your site or blog. This is a great way to build your brand and establish your authority online. Guest posting can drive massive traffic to your website and help you get quality links.
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Focus on social media
Social media marketing is one of the most powerful branding tools. Choose up to four social networks that are relevant to your audience, build your profile, and share content.
Be consistent and interact with your prospects. Show your human face and give customers a reason to choose your brand. Gather information about your audience and publish substantive content that will improve their lives.
Stay up to date on the latest social media news and use this information to improve your marketing campaign. Remember that brands must provide real value in order to be meaningful.
Take the time to share interesting stories, product reviews, how-to articles, video tutorials, infographics, and other types of content. Publish brand stories that build emotional connections.
Build personal relationships
Connect with other bloggers and let them know about your brand. Use social media sites to interact with your prospects. Leave comments on their posts, reply to their questions, and show how much you care about their opinion.
For example, if you launch a new product, ask your potential clients to share their thoughts. Encourage them to write reviews and testimonials.
Online branding is all about building relationships. Provide real value to your audience and you’ll soon reap the benefits. Write content with your customers in mind, request feedback, and create products that reflect your brand and values.
Reward your visitors with free books, coupons, and special offers. If you want to stand out from the crowd, dare to be different and create a unique brand.